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Monday, June 23, 2008

Balboa does Bollywood!

Wow, wow, WOW!

Just read that Sylvester Stallone has been signed to appear in a *Bollywood* movie as - get this - himself. Same report also says Ahnold - the Gubernator - and Beyonce have also been signed. Don't know if these are 100% true, and whether these are full parts or cameos, but does it really matter?

Two things that should never be uttered in the same sentence are Sylvester Stallone and Bollywood.

I've never been a huge fan of Bollywood movies (I know, I should hand in my "Indian" card, right?) but there is a certain level of acting that goes into them. I mean come on, Sly can barely speak English. Not that I think he will speak Hindi. Though is he does, it will make my year. Make me laugh harder than "Stop or My Mom Will Shoot!" (Laugh *at*, not *with*)

And, if they can get him to sing and Hindi and dance a bollywood musical number, I could die a happy man. Stallone hasn't sung and danced since his appearance on the Muppet Show. You can see the debacle of Stallone - in gladiator garb at that - doing a duet of "Let's Call the Whole Thing Off" with a lion here.

Evidently, Stallone is big in India. I knew he was big when I visited in '95, but I didn't know he was still popular. But hey, if it's going to sell tickets, I guess they'll do anything

Lesson #1 - Knowing your target market inside and out is the key to business success. If your Bollywood fans like Stallone, go ahead and throw them together. If you cast it, they will come.

Lesson #2 - Just because you *can* create something that people will buy doesn't always mean you should. Marketing gets people in the door. A quality product keeps them there and keeps them coming back. The verdict is out on how Sly and company do in a Bollywood movie. Personally, I'm hoping for an eventual US remake of "Sholay" starring Sly and Arnold (yeah, only 4 of you may get that joke, but I like it...)

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